PRISM CEO presents at Alberta’s Industrial Heartland Association’s 2025 Conference

The AIHA conference is an annual gathering of northern Alberta’s largest companies. Always a sell out event, it was a great honour to be able to discuss the potential for economic diversity through Critical Minerals as offered by PRISM’s Clear Hills ore.

PRISM CEO John Merritt (second from left) outlines how PRISM’s low-carbon ironmaking process aligns with the heartland’s cost-effective production of “blue molecules”.

With an opening panel including the Premiere, the 1000 attendees were receptive to the Critical Minerals panel discussion.